Writing that engages
In the beginning was the word. Embodyart loves
the power and mystery of language. Words are one of the most effective
and simple weapons at human disposal. I provide diverse
types of writing services, from advertising copy
to website copy, naming (one
of my favorite undertakings) and more for products, services and
When you combine beautiful design sensitive to your ideal customer with clear language also geared
to your audience, it's a winning combination that takes you where
you want to go.
I write website copy
from scratch and help polish, edit and coordinate existing
materials. I write resumes and cover
letters that lead to interviews and jobs, marketing materials,
forms and articles. I edit your
text, streamlining your message for effective results.
Whimsical, sweet, clever, modern, romantic, intelligent,
exotic — what's
in your name?
“What's in a name? That which we call
a rose by any other name would smell as sweet.”
— Juliet, William Shakespeare
What is in a name? An impression. A feeling. A sound. Juliet loved
what was behind the name but the name affected her life.
When you name something, you give it life. You
bring it into being. You set it apart and give it character and
importance. Give your projects names worthy of your effort, with
the special flavor each undertaking wants.
Make your name work for you. Make it speak for
you because it will. Like a logo, a name
creates an instant impression. A name is grasped visually as well
as verbally or aurally so bringing design skills to play with writing
See naming section
and categories above left for more writing samples. Call to
discuss your projects.
It's funny that the following two words could be
considered opposites of each other.
translucently clear: mountains reflected
in the pellucid waters.
- lucid in style or meaning; easily understood:
he writes, as always, in pellucid prose.
- (of music or other sound) clear and pure in
tone: a smooth legato and pellucid singing tone are his calling
render obscure, unclear or unintelligible:
the spelling changes will deform some familiar words and obfuscate
their etymological origins.
- bewilder (someone): it is more likely to obfuscate
people than enlighten them.
I've heard obfuscation defined as lying by ommission.