to your people
Without clients, you got nuthin'
When I was first trying to figure out how to
be more successful in business, I realized with some embarrassment
that I had neglected thinking very much about clients. I was so
busy focusing on products and services that I neglected what
is arguably even more important, which is who they are for and
who is going to want them and buy them.
A model of client abundance
This is a common mistake entrepreneurs make
until you are ready to be seriously successful. Do you let clients
sort of “show up” on their own? Without seeking them
out so they can easily find your brilliance? This, my beloved client,
is not a model of abundance. And that's what I will build for you.
It's all about bringing a little awareness, fun, clarity and
planning to what matters for your success: the amazing people
supporting you: your clients.
Finding and building
All businesses by definition need people
to BE in business. Your customers make or break your bottom line.
So you gotta find 'em. And to find 'em, you gotta know WHERE
they are both on and offline. And to know where they are, you
gotta know WHO they are. That leads to the process that marketing
mavens call discovering or outlining your “avatar,” or ideal
Profile of your avatar / ideal client
Creating an ideal client avatar or personlfication
is an amazing process. Just doing this will move your business
forward significantly. If you don't see how or know it yet, trust
in the fact that so many successful people stand by this process.
This exercise feels weird to almost everyone at first because you've
never done it or quite thought this way. But once you get a glimmer
of where it leads, you'll understand its power.
If you already know who your ideal client is,
what they like to do and where they like to go, great. Then I help
you create and take your message to those people in those places.
Chances are good that, as an entrepreneur with a unique message
and brilliance, you like to go to those places too (or you wouldn't
have created your unique business to begin with). So you can see
how much fun lies ahead for you. And this is just the start.
Find your clients online and offline
Your clients are everywhere. Once we define
together who he or she is, things get cookin'. I will help you
see how to tap into where they are living,
relaxing, working, playing, traveling and searching online and
you will never lack for clients again.
Getting past visibility blocks; fears
of being heard and seen
Your brand's voice must be heard. Visibility
blocks are a common stumbling block for entrepreneurs and there
are several ways to conquer them. I know from personal
experience what this is like. No matter how much praise, encouragement
or positive feedback you have gotten, many of us have deeply
held feelings of unworthiness, primarily unconscious and these
deeply-rooted monsters hold us back from the success we are
meant to live.
What I found, to my
surprise and happiness, is that simply moving forward can move
us past these fears. It's the “I'm doing
school. The hugely powerful thing about aligning with
your ideal clients is that being in a community of amazing people
you have gathered, in itself can move you past your blocks.
The community you build will be so nurturing
that you move past fear. You end up not having time to
waste on your fears and they drop away because your focus is on
the amazing world around you. Ahhhh.
I can also recommend coaches who specialize in
clearing visibility blocks if you are interested.
For a thriving business, you'll want to create
ways to communicate with your community on an ongoing basis. Vehicles
that effectively let you be heard and draw in your beautiful clients
- Blogs — including
guest blogging & articles
- E-mailings — the
easiest way to build client rapport
- Press Releases
- Social Media — I specialize in Facebook
- Events, including
workshops, classes, exhibitions, trade shows
- Invents™ — unique approaches
— Create a road show
— Share stories via different media
— Send things around the world & document
— Organize flash mobs
— Conduct “on the street” interviews
— Host unique webinars
— Construct topical games
What are your products and services? Can
you describe them simply and easily? If not, how can you expect
people to easily buy them. I help clients create fantastic online
offerings (see sales launch sites) especially because you
can reach so many more people online. By creating group programs
you serve more people in less time and earn more money. Sound
good? I thought so.
The power of Facebook for business
help promote your workshops, events, programs, products and offerings.
My primary vehicle is Facebook for business, at which I have
become an expert. Facebook is a networking tool the power of which
has to be experienced to be believed. Many people are confused
about how to take full advantage of Facebook for business, partly
because it employs a new way of doing business. It just so happens
my skills align beautifully with these opportunities. And I want
to share this amazing resource with you. I offer FREE webinars
on this topic. Get in touch to
from your passion
The power and beauty of authentic entrepreneurship
Now you can see how the cycle
of your vision, brand and clients allows you to “profit from your
passion.” This is an ongoing cycle of connection and success. This
is why being an entrepreneur is one of life's great callings:
it calls you to become your authentic self. Everything in life
is ultimately about relationship. In business, you need client
relationships or you got no bizness.
What's extra beautiful about
the entrepreneurial path is that your primary relationship
— in life and in entrepreneurship — is the one you
build with yourself. Your unique voice, view, talents, insights
deserve your faith and trust. Coming from this place, you will
connect with people who resonate with your message.
The more your
connections with others come from your authentic self, the more
you will build a community that is like your very own Garden of
Eden. It leads to growth, self-knowledge, abundance, prosperity
and love. Magical. I am honored and happy dancing to connect with
the community that I have found and who continues to find me.
This journey is juicy. Join us. You are invited.
Click here for Embodyart's client list.