brand is an invitation
Your brand shows the world who you are,
what you care about, how you do what you do. This is done 111%
more effectively when you are clear on your vision.
As an award-winning designer (well, at least
one. I think. No, it's true), one of my strengths
is in providing clients with gorgeous looking and sounding brands.
I design and write everything
you need to communicate your message to the world. Look through
these portfolios to see examples of client work. See Embodyart's client
list for an idea of who I have helped.
Explore — see sitemap for
Your visual style
Your brand visually is conveyed in color, type,
shape, texture, approach. Your visual style is the first impact
many people receive. Are you clean, romantic, architectural, sweet,
soft, playful, artistic or eclectic? Your visual style is a chance
to communicate with fun. I revel in helping you express your brand's
What you say and
how you sound
Your brand or business' essence is also conveyed
in the words you use and the way you disseminate those words. What
approach do you choose: funny, obtuse, simple, smart or something
The way you do things
What you stand for and offer is also conveyed
by the way you do things — events you create, the frequency
and way you approach your customers and more. What informs those
choices is the clarity and details of your vision. That's why honing
your vision is necessary for a strong brand.
Any person or business who presents themselves
to the world has a brand, no matter how well or poorly thought
through that impression is. I help you think your brand through
bringing talent and experience to make the process jump start your
business. With my help, you will make an impression that beautifully
and powerfully represents your goals, values and offerings.
The art of play
I specialize in brands that
know how to play. Turns out play is as fundamental to life
as food and sleep. Embodyart is a naturally playful business.
Most of us have had the experience of being joyfully involved
in something that feels effortless. A big component of my mission
is to bring the spirit of play to your (and our) work for your
joy, connection and profit — and I do. I take your playing
Play researcher Stuart Brown, founder of the
National Institute for Play, describes play as having the following
seven main properties:
- play is apparently purposeless
- play is voluntary
- play has an inherent attraction
- play provides freedom from time
- we experience a diminished consciousness
- play has improvisational potential
- play contains a continuation desire
Read a little more about the awesome payoff of playing
Your cunning plan
So how do you combine that playful spirit with
concerted goals? With a cunning plan. A plan that allows your playful
spirit to thrive while at the same time taking into account your
mission. Well-designed systems are a key to realizing your goals.
From simple concepts like putting a goal in writing and placing
it on a calendar to complex strategies with systems and sub-systems,
creating plans that set our dreams in motion is what makes all
things come to fruition.
How many inventive, clever people do you know
who have great idea after great idea and never do anything about
them? Is that you? The missing piece is a clear plan. I believe
that imbuing your systems with the spirit of play is the magic
mixture that creates greatness.
I love systems that work
for you — systems
with a solid foundation, creativity, clear sense as well as imagination
and enough flexibility to stay vital. Creating this type of a cunning
plan for your business is one of my strengths. I will help you
formulate the pieces of your simple but powerful plan so you will
see results. Results like a purring business, happy clients, revenue
increases and the satisfaction of focus on what you love to do.
I will share with you my method for looking
at the whole picture of your entrepreneurial business.
Who are your people? What is your path? What
is the payoff your business provides? We get these answers in
the vision work we do together. With these elements in place, we
can then set up your products and anticipate your real profit.
Defining these elements is critical to your success and it's lots
of fun. The process is not so tough once you get going; you'll
wonder why you didn't do it all along.
businesses neglect to focus on this kind of clarity and then
wonder why their profits aren't so clear. I'll help you clear
off the mud and bring in the sun.